LeapFrog Founder Mike Wood Dies by Assisted Suicide After Alzheimer’s Diagnosis
Mike Wood, the founder of LeapFrog Enterprises, passed away on April 10, 2025, at the age of 72. His death occurred at the Dignitas clinic in Zurich, Switzerland, through physician-assisted suicide. According to his brother, Tim Wood, Mike made the decision following a diagnosis of Alzheimer’s disease, choosing to act before the illness significantly affected his independence and mental abilities.
Mike Wood launched LeapFrog in 1995 with a personal goal: to help his own son learn how to read. What began as a small educational project turned into a leading ed-tech company known for combining learning with technology. One of its most well-known products, the LeapPad, released in 1999, became a household name and was widely used in classrooms across the country.
He stepped down from LeapFrog in 2004 but didn’t stop innovating. Wood later founded another education-focused company called SmartyAnts, which continued his mission to make learning accessible and engaging for young minds.
Following his passing, LeapFrog paid tribute to Mike Wood with a heartfelt message on social media:
“The LeapFrog community is deeply saddened by the loss of our founder, Mike Wood. His vision and passion laid the foundation for tools that have educated and inspired millions of children. We remain committed to building on the values and purpose he established.”
Mike is survived by his son, three grandchildren, two brothers, and his former wife. Beyond his business success, Wood is remembered as a father, innovator, and advocate for child literacy. His work continues to impact education globally, leaving behind a powerful legacy that blends technology and learning.